Homepage Explainer Videos is booming and for good reasons. Businesses are seeing the many benefits and incredible power of implementing a unified explainer video with a high video performance across all customer touchpoints and are eager to jump on the train but many are unsure how to start.
Some of the benefits of driving businesses to invest invaluable and innovative fresh content include:
Wider reach – The average company that adds an engaging animated video with a great video performance generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages.
Influence – Becoming an authority in your niche. Interesting content is one of the top 3 reasons people follow brands on social media.
Customer Story – Explainer Videos allow you to share a brand story that helps potential viewers connect to the solutions offered. This helps in building empathy which leads to revenue generation
Fostering trust which in turn leads to increased revenue. 90% of consumers find custom content useful.
Inbound Conversions- Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate. Let people see your video, understand what it is you do, and reach out to you. This leads to a much higher close rate as compared to other forms of marketing.