Animated Explainer Video
Train Any Buddy
TAB (Train Any Buddy) hired us to create an animated explainer video for them. We chose a protagonist who is trying to hit the gym but his own laziness. TAB is an instant, location-based, workout buddy matching platform. It connects users with fellow workout or sports buddies and also allows them to bid on trainers at a price that the user can afford.
User Research & Scripting
The project started off with an intensive, research and discovery sprint. This included understanding the current target audiences, how trainers are operating in today's digital ecosystem, and how fitness app aggregators were present in the market.
From our learning, we were able to conclude with a few clear pain points and user needs. A well-thought-out script & storyboard was prepared for the video. I and the founders sat across the table to craft something which would accomplish the project objectives while making sure the video is light on details and heavy on providing value. This is why our research is fairly important.
Once the storyboard was approved, our primary focus was to create and launch the videos within 2 weeks; design and animation included. Upon finalizing each section of the video, it was sent to the client for approval. We make sure to keep the client looped in at every decision so there are no unexpected surprises.
This was our software workflow:-
Characters & Backgrounds - Adobe Illustrator
Character Animation - Adobe After Effects.
Post Production, Editing, Sound Effects - Adobe Premier Pro.
We are complete experts in the Adobe Creative Suite.