So you’re considering using videos in your company’s marketing? Great decision! We think videos are the place to start to make your customers understand what you do, but what exactly is an explainer video?
Explainer videos are quick, simple ways of explaining your product or service. Explainer videos are typically used toward the top of the funnel (consideration phase). They’re most useful when a potential customer is aware of their problem/need and looks at potential solutions.
You first need to answer the following questions:-
Who will be watching your video?
What’s your message?
What will fit with your current positioning?
What is your timeline/budget?
What should the user do after watching the video ( Go to the website, make a call )
Categories of animated explainer videos:-
So we’ve split the styles of animated explainers into three clear categories and included some examples. The three main categories are:
2D Motion Graphics
2D Character Animation
3D Motion Graphics
2D Motion Graphics
Motion graphics isn’t a term that most people are too familiar with, essentially it is graphic design put into motion. Motion graphics in an increasingly common style of video that can vary in look, but its core features are strong design, iconography, typography, and interesting transitions.
When we set out to create a 2D motion graphics piece, we spend a long time crafting storyboards that represent the idea we’re trying to get across, incorporate the existing branding of our clients, and allow for some eye-catching animation that will bring the whole video to life.
This could be used to show:-
Your Website/SAAS Tool
The Business or Operation Processes
Instructions or Information
Character Animated Motion Graphics
When people hear character animation, they think of 2D hand-drawn, Disney animations. These are character animations, brilliant ones, but they’re rather high-end, and, to be honest, a little out of the price range of most companies.
That isn’t to say that character animations can’t be accessible, more stylized 2D Animations are really popular and en-vogue at the moment.
So if your product or service is centered around people, maybe you’re looking to show how they use a product, or you want to create a real empathetic connection with the audience, using a character could be a great way to do that. Their benefits are evident, no matter if you have a B2C or a B2B business.
3D is great for more modern companies, looking to stand out from the crowd with really eye-catching, visually appealing videos. It can also be brilliant for creating realistic representations of complex products. 3D also allows us to create basically whatever we want.
However, 3D Animation is realistic, expensive, and resource-heavy. Depending upon what you wish to make, it's generally more expensive and more time-intensive as compared to the above methods.
Crafting Videos can be very challenging and intimidating. We’re here to help. Efficient. Simple. Collaborative. From the brief to the beginning of video scripting, that’s how it feels to work with us.
Drop us a line about your potential video project and experience it for yourself!